The Process

Concepting

In response to the new Nike Free campaign, our team was tasked to build a fun, engaging experience to create buzz around the product. 

The team first came up with a microsite experience where we would showcase a video with 2 athletes matched up against each other to do a cool move in Nike Frees. 

We would switch out the video every couple of days and users would vote for a winner during that period.

However, given the fact that it's supposed to be a promotional microsite, a long-term tournament did not quite fit.

So I suggested a Hot or Not game, where users would come in, view matches of videos, vote for one and just check out how others voted. 

In addition to that, I suggested that we create a section for users to upload their own videos and engage them to take an active role in the campaign.

Wireframes

The clients responded well to my ideas and I went into visualizing the space in wireframes.

Landing page

Main page

Result

The visual designers and the studio team brought the idea to life. 

Landing page

The landing page was a dedicated space for touting the products and promotional video. 

Entering the main page

When users enter the Free Arena, the first match starts playing right away.

The section at the bottom is a place for users to upload their own videos.

Showing the tally after user selects the winner of the battle

User can check out how others voted immediately after they select a winner.

Below is a video presentation of the campaign: